Which is the best investment? B2B apps or B2C apps?

Written by The NineHertz on October 05, 2018

Which is the best investment? B2B apps or B2C apps?

The world is changing from working on a desktop computer or carrying a notebook to using both tablets and smartphones. Such a change of option usually means the budding entrepreneurs have been introduced with a chance of generating high revenue which is very good.

Nowadays’ apps are accepting the Sauvé IT marketplace with aplomb. It’s thought that if a person has a company, success will be ensured by developing an app as it results in a great deal of publicity. However, developing a mobile app is not easy, ask the app developers about it. It requires a great deal of study of the advertising and company trends.

One can classify mobile applications into two segments namely, B2B and B2C. The sure shot method of creating an app is based on which part you choose. The type of consumers you have is an extremely crucial determinant. It is a consumer pattern that forms the cornerstone of building your utility app. The more the audiences hooked on the functioning of the program, the higher it’s.

The Business to Business Mobile Apps:

Mobile apps which are supposed to target companies are known as Business to Business Mobile Apps. B2B apps would be the trend of the company marketplace since it’s every individual’s option when attempting to run the company anywhere. These programs aid an individual exhibit their abilities. As per a study employing a poll, whopping marketers are simplifying and streamlining their business requirements through mobiles.

These apps have superseded the email that was the executive application on the go. Creating presentations, documents, handling records have become simpler than before due to these apps. That’s currently helping in activities of the entrepreneurs on the marketplace.

B2B programs have been the need of the hour due to its lengthy list of benefits in which construction and scalability are in the priority. A documentation app is constructed to allow sales staff, business development executives and some field representatives to interact with clients. The app intends to present essential agendas of the organization by using templates within the program, etc. So bringing a target audience to attention is an easy undertaking as all operators utilize this type of app in the sales or marketing area. The planet has become smarter by the use of phones that eases the use of apps. These apps help to keep all updated information about not only your but rival companies too 24X7.

Limitations of B2B:

B2B apps are expensive compared to apps that are B2C (Business to Customers). The main reason for this is that when an app is ready for its consumers in B2B, a good deal of components needs contemplation. These components cost a great deal of money which is a restriction on apps that are B2B. The mobile app development companies in Dubai are aware of it.

The company officials are always on the watch out for apps which are resourceful and easy to operate reducing the work time.  Hence, the flawless functioning of those apps with strategy is another limitation.

B2B mobile apps demands and time is money, so this brings us to the next limitation of such apps.

Business to Customer Mobile Apps:

A program that connects the customers and market is B2C. These are the favourite kind of apps and are flood the play shop or the program shop in the phone only to get to the large thing app standing such as Instagram etc. These programs have numerous users from other genres. The success rate one of the users is questionable, even though there are countless B2C apps in the app stores. There’s intense competition from the B2C app that markets. B2C and B2B apps compete against each other. B2C apps go viral to the users as the latter implies company dealings whereas the former will be more of a bidder and everybody’s cup of tea.

Limitations of B2C Programs:

Approach to do a Business to Business app looks like a shortage of a notion since there are apps that are numerous and only one idea. The B2C business is currently overflowing with apps that overshadow the existence of its growth and an application. A user downloads an app based on exceptional customer evaluations which makes it incredibly competitive for a brand new app to create its way into the consumer because of the absence of star evaluations or diminished reaction unless it’s super cool and is likely viral on social networking.

The B2B app’s pricing is just another limitation in the way of progression of these apps. Following the criteria, if an app indicates at the purchase price assortment of 0.99 USD or 1.99 USD, odds are users may download it. However, if the rates range high, an individual may get away from it consequently making means for downloading another compatible app which is more efficient and more economical also. Pricing of these apps is another crucial factor that mobile app development firms must ponder.

So, where do we stand at the moment?

So far, the point of discussion was regarding the analysis of B2B and B2C apps. Now, let’s quickly summarize the scores for both of them:

B2B Mobile applications:

  • You can soon get your target customers
  • The development expenses are relatively higher
  • You need to push your users through campaigns to be successful
  • Building apps can be more accessible even if you do not have a high promotional budget
  • You will find it easy to locate and retain your clients
  • ROI is a guarantee and clients will not hesitate to pay if your app is a good one

B2C Mobile applications:

  • Finding a target market can be difficult due to its varied nature
  • Expenses to develop app are lower than B2B apps
  • You can achieve success in B2C if your marketing campaign  is in a broader dimension
  • The strategy of marketing should be huge to compete against the bigger brand apps of B2C
  • Customer retention is not that easy due to the growing number of B2C apps
  • Apps are relatively cheaper and hence quite acceptable


We can conclude it is rewarding to elect for an app if a person understands his target audiences and has a limited budget. If the budget isn’t a limitation and one comes with a concept that is imaginative, then it’s reasonable to elect for apps and promote it as far as possible to achieve audience and attention.

For either of those apps’ achievement, it’s required to create awareness through networking podiums that are numerous, and by implementing advertising and marketing strategies. Discussing with the experts of this app on media towards gaining focus of the media consumers may work your app. Performing tests based on keywords and assessing the app will aid in making a massive audience base. The experience of the client assists in making sound reviews about the app. It is on what the ios app developers must concentrate.